Facebook is the most frequented social network in the history of the Internet and is quickly becoming quite a competitive marketing landscape. It is therefore no big surprise to learn that many businesses no matter how big or small are allocating a lot of attention on Facebook advertising service.
Recently, Facebook have just released their very own infographic on the power of Facebook advertising. The infographic explains the effectiveness of Facebook ads and how to go about targeting the right customers. The presented comparison with other online marketing channels depicts Facebook a clear winner in the online ad space.
As Facebook makes it easier for anyone to create ads, it’s more important to create advertising that’s relevant, appealing and adds value for the viewer. By ascertaining the measurement of success (target, engagement, growth, likes and so on) you will be able to utilise Facebook’s advertising to its maximum effect.