Search Engine Marketing (SEM) is a smart, cost-effective and highly rewarding marketing solution for big and small companies to improve and enhance their profile, drive the web traffic and most importantly, generate new channels for online and offline sales.
When there’s honey (i.e. customers) = There’ll be a bezzness (business)
When an internet user browse the internet using a search engine to look for something, this can be mean the user want to know more about the thing he looking for either a purpose to purchase something or just to window-shopping. As for his desire to search for something, there is a chance for him to click on your Ads is very high depending on his attention and his interest which will of course leads to his desire to buy.
Good Return-of-Investment (ROI)
Search Engine Marketing is one of the best value-for-money tool available as it is easily measured and adjusted to meet your ROI goals compared to other conventional media avenues, including print ads, TV commercials, billboard advertising and etc.
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