Many business owners nowadays are aware of the importance of online marketing. When they start up a new company, they hire expensive web designer to create their websites and to do the SEO job – and that’s it. One mistake is to hire a designer to do SEO work, but yet another bigger mistake is overlooking the potential of social media as the easiest way for small business to help their company rank. Social media gives you many ways to reach you customers.
Every business should create a fan page (business listings) on Facebook and get customers and potential customers to follow that page. A smart way to bait or lure them is by offering exclusive discounts or access to contests to people who like or follow the page. A smarter way is to get your follower share your posts or invite their friends to follow your page.
Social media is also the perfect place to advertise your business. For instance, you may reach Facebook users who are not your followers by engaging in Facebook advertising, where your ads will appear in the side columns of the Facebook site. These ads are sometimes referred to as Marketplace Ads and includes a click-through link to either a Facebook page, a Facebook app or company website.
The main reason for business owners to be on Facebook is not to do hard selling, but because Social media such as Facebook is the best platform to build relationship with customers and potentials. Social media provides a very cost effective way to reach your customers and promote your company. Thus, it is ideal for smaller companies since they are able to compete with the large corporations using social media platforms in terms of marketing.
Unlike other forms of marketing and advertising, this one is a two way street. With social media you can find out what your customers think of your company, your products and services where the results will help you in business development and improving your services. You will not only find out what they like and what they don’t like, but social media is a great platform to provide latest information and updates. Take LinkedIn as example, where an active LinkedIn profile can be shared, especially if you are contributing regularly to industry specific discussions. There are a lot of other ways you can benefit from social media marketing if you have a little imagination.