Search Engine Optimization (SEO) isn’t just about your any regular “engines”. It is about making your website can be accessible better for other internet users too. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible. This makes your web site and its content attractive, relevant and visible to search engines and web surfers. .
Why SEO is Important?
To Increase Visibility
By increasing the location of your website in the search engine positioning leads to high possibility of raising visibility for internet users. This eventually drives the users to be more aware of your business activity which leads to getting of more sales, hence brings more revenue and profit for your company. If your website cannot be located by any of search engines available or your content cannot be put into their databases, your business will indeed miss out on incredible opportunities available to be found via search engines.
Long term traffic source
Unlike SEM where you pay for every visit and needs essential amount of fund to keep your campaign running, SEO provides you with free organic traffic that lasts for a longer period of time. This can be done especially if you are able to cement decent rankings for various keywords relating to your offered products or services.
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